Content Marketing With AI

Artificial Intelligence has revolutionised the business landscape, redefining industries with unparalleled technological breakthroughs. In content marketing, AI's impact is equally transformative, reshaping how content marketers approach their expertise.

Tasks once completed manually, like content research, competitor analysis, and staying on top of industry trends, are now streamlined through AI content generator tools. What once took hours can now be achieved with just a few clicks.

A recent survey revealed that over 60% of marketers are incorporating AI into their strategies, with nearly 45% relying on AI content generators for production. These numbers highlight the growing dependence on AI-driven solutions. Yet, while the benefits of AI are immense—boosting efficiency and offering deeper insights, it's important to recognise that AI comes with its own set of limitations and challenges.

The question remains:will artificial intelligence replace human writers?

Remember, success doesn’t mean being on every platform, just the right ones for your business.

Understanding Artificial Intelligence In Content Marketing

In the easiest terms, AI simulates human like intelligence in machines or software. This enables machine to perform tasks that originally can be done by humans, such as learning from past behaviour or making prompt strategic decisions.

Natural Language Processing (NLP) is a term that is used to elaborate AI’s ability to process and understand human language, both written and spoken. This enables AI content generator to create, edit, rephrase, personalise, summarise, or even translate content.

With that being said, there is a branch of AI called generative AI which is now being widely employed for curating AI – created content. Tools like ChatGPT and Gemini have simplified the content creation process by helping digital and content marketers generate ideas, create outlines, or even create image in seconds, not hours.

Below are the key ways in which content marketers incorporate artificial intelligence in marketing campaigns:

Although there are different use cases, AI-generated content also increases some concerns, such as issues with originality. Since Artificial Intelligence uses existing data to craft content, is AI content truly plagiarized or original?

Additionally, countless AI content detection tools can instantly recognise AI generated content. Does this mean there is still a huge difference between AI generated and human content? Should content marketers still employ AI in content marketing?

The short answer is “YES”. Most marketers recognise these concerns and utilise AI to drive efficiency rather than using 100% AI- generated content. The key is to strike perfect balance between human and AI input.

Will AI Content Generator Replace Human Content Writers?

With the advancement and availability of writing tools, along with ChatGPT, a very common question making rounds is, “will artificial intelligence replace human writers?” Before we give insight on this crucial point, we will simplify it for you.

AI technology has become highly sophisticated over the past few decades. Yet, it still lacks critical features, abilities, and skills that human writers can effortlessly replicate while working with clients but not a machine.

In point of fact, it is obvious that AI has made significant strides in recent years. Leveraging modern language models, AI content generators can easily generate an outline in seconds and even write an entire blog post in a few minutes. In order to generate these piece of content, the AI tools explore and access a huge number of data online written by human writers. Generators then utilise these human written content pieces and create functional content on the provided content.

However, in order to build trust with readers, it is essential to add a personal touch based on human emotions and experiences. AI toolsCANNOT replicate that, on the other hand, human writers can do that empathically.

Let’s take a look at 02 intros on 06 Things To Consider Before Starting Your Business produced by ChatGPT and a human writer in the screenshots below:

The above introduction is generated by ChatGPT, which is functional and good. However, it is too generic, the vocabulary is too basic, and it does not blow away readers.

Contrarily, the introduction written by a human writer shown above hooks the reader with a quote, empathises with the reader which compels him/her to read further. Consequently, the writer has successfully built the reader’s trust just by connecting with him/her in the introduction.

Based on the shared shortcomings of AI content tools, it can easily be said undoubtedly that AI wouldn’t replace human writers or content marketers. Instead, it will assist them in boosting their efficiency and speeding up their content creation.

How Are Content Marketers Leveraging AI Content Tools?

Content marketers and creators have already grasped the convenience of AI content generator tools. Understandably, not all marketers and creators are using AI content generator tools for the same purpose.

It is estimated, 33% of marketers benefitting from AI tap into to generate inspiration and ideas for their marketing content. Additionally, 28% of content marketers employing AI tools generate materials like emails.

Closing Note

AI in content marketing is not about replacement, but about collaboration. As businesses evolve, the fusion of human creativity and AI-driven efficiency becomes the new combination for content creation. AI can streamline research, speed up production, and generate ideas, but human writers remain essential in creating content that resonates emotionally and builds trust with readers/viewers.

By blending AI’s power with human insight, digital and content marketers can produce content that is both efficient and impactful, keeping the authenticity and emotional connection alive. In the end, it's not about AI versus humans, but AI with humans, creating smarter, faster, and more meaningful content together.

Thank You!